About BRA Day
Breast Reconstruction Awareness Day is an initiative designed to promote education, awareness and access for women who may wish to consider post-mastectomy breast reconstruction.
It is a collaborative effort that includes plastic surgeons specializing in breast surgery, plastic surgery nurse specialists, the Canadian Breast Cancer Foundation, Canadian Society of Plastic Surgeons, medical device industry representatives and breast cancer support groups.
Mission Statement and Vision
Mission
Develop and advance an internationally recognized annual day that promotes awareness and access to post-cancer reconstructive breast surgery
Vision
Prior to undergoing breast cancer therapy, all women will be offered information about the options for reconstructive breast surgery and be provided access to breast reconstruction in a safe and timely manner
Values
- Reconstructive breast surgery has a positive effect on quality of life for women requiring breast reconstruction
- All women who are candidates for breast reconstruction should be made aware of the options available to them
- All women who are candidates for breast reconstruction should be offered treatment in a safe and timely manner
Proposal
- Develop a national breast reconstruction awareness day beginning 2011
- National in scope
- Coordinated events in main centers across the country
- Integrate media, industry, marketing, public relations, celebrity endorsement into process
- Start with a national focus and allow to develop over several years into an internationally recognized day
First Annual BRA Day Was a Resounding Success!
Last update: December 23, 2011
- American Aesthetic Surgery News recently published
an article on the BRA Day and its founder: "ASAPS Member launches National BRA Day in Canada"
- Tune in to 680 News Toronto on Thursday, October 20th at 12:15pm to hear the BRA Day Founder Dr. Mitchell Brown speak about Breast Reconstruction Awareness Day.
- "Breast reconstruction becoming a local option for cancer patients", The Sudbury Star Other media appearances
- UPDATED: Toronto General Hospital will hold the "Breast Reconstruction - An Evening of Learning and Sharing" event. Attendees will have the opportunity to speak with the leading experts, health team members, as well as women who have undergone reconstruction.
Download the event program or click for location info - There's a new ribbon on our map of events! Newfoundland and Labrador joined us in the BRA Day celebration. Majority of women having breast reconstruction procedures live in urban center. It is very important that women across the country have access to information and quality professional care. More info...
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