BRA Day: from Toronto to 30 countries in less than two years

BRA Day was launched in 2011 by Dr. Mitchell Brown, a plastic surgeon with a practice in Toronto. BRA Day was created to “Close the Loop on Breast Cancer”. The goal was to educate patients about their choice for reconstruction when undergoing mastectomy, and to ensure adequate access for reconstructive surgery.

The inaugural BRA Day was marked by regional events across Canada in 2011. In 2014, over 30 countries hosted events in order to raise awareness about breast reconstruction and fundraise for breast cancer research.

From the start, CBCF has been a key partner in the development of BRA Day. In Canada, BRA Day is a program of CBCF.

About the BRA Day Logo

The BRA Day logo is a symbol that represents the breast reconstruction journey. This ribbon has a double meaning; the inner loop resembles an infinity symbol, which stands for an open-minded and broad approach to treating and reconstructing the breast cancer patient. The pink ribbon’s closed loop represents the important role of breast reconstruction in closing the loop on breast cancer. Reconstruction allows women to improve their quality of life and move forward from their journey through cancer with a renewed sense of wellbeing. Breast reconstruction helps close the loop on a woman’s experience with cancer.


About the Canadian Breast Cancer Foundation

The Canadian Breast Cancer Foundation (CBCF) is a national community-driven charity. As the largest charitable funder of breast cancer research in Canada, CBCF’s vision is to create a future without breast cancer. Since its inception in 1986, the Foundation has invested over $360 million in breast cancer research, funding more than 1,400 scientific and community grants. CBCF’s investments in vital research, education, health promotion, support and information programs have led to progress in breast cancer prevention, diagnosis, treatment and care. For more information, visit cbcf.org.

CRA Charity Registration Number: 12799 3608 RR0001