BRA Day: from Toronto to 30 countries in less than two years

BRA Day was launched in 2011 by Dr. Mitchell Brown, a plastic surgeon with a practice in Toronto. BRA Day was created to “Close the Loop on Breast Cancer”. The goal was to educate patients about their choice for reconstruction when undergoing mastectomy, and to ensure adequate access for reconstructive surgery.

The inaugural BRA Day was marked by regional events across Canada in 2011. In 2014, over 30 countries hosted events in order to raise awareness about breast reconstruction and fundraise for breast cancer research.

From the start, Canadian Cancer Society (CCS) has been a key partner in the development of BRA Day. In Canada, BRA Day is a program of CCS.

About the BRA Day Logo

The BRA Day logo is a symbol that represents the breast reconstruction journey. This ribbon has a double meaning; the inner loop resembles an infinity symbol, which stands for an open-minded and broad approach to treating and reconstructing the breast cancer patient. The pink ribbon’s closed loop represents the important role of breast reconstruction in closing the loop on breast cancer. Reconstruction allows women to improve their quality of life and move forward from their journey through cancer with a renewed sense of wellbeing. Breast reconstruction helps close the loop on a woman’s experience with cancer.


About the Canadian Cancer Society

The Canadian Cancer Society is a national, community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer. Thanks to our donors and volunteers, the Society has the most impact, against the most cancers, in the most communities in Canada. For more information, visit cancer.ca.

CRA Charity Registration Number: 118829803 RR 0001