For all media inquiries or to arrange an interview, please contact:
Christine Harminc
Senior Manager, Mission Communications, Communications
416 934 5340


New Brunswick

Reshaping the Lives of Breast Cancer Patients



Breast Reconstruction Awareness Day Unites Survivors

BRA Day supports mastectomy patients


BRA Day highlights options for breast cancer survivors

Is breast reconstruction surgery the right option for you?

BRA Day comes to London Oct. 15


A Band of Women with a Special Bond


Cancer du sein et reconstruction: les experts du CHUM vous informent

BRA-Day au CHUM, une première en français!

Breast reconstruction “show and tell” helps women choose


November 2, 2013
CBC News: Breast cancer scars and survivors depicted at art exhibit

November 2, 2013
The Telegram: Capturing the pain and the laughs

October 22, 2013 BRA Day highlights options for breast cancer survivors

October 16, 2013
CTV London, ‘BRA Day’ held to learn about breast reconstruction surgery

October 16, 2013 Campaign promotes breast reconstruction awareness

October 16, 2013 Raising awareness with Bra Day

October 16, 2013 BRA Day to help inform public on breast reconstruction

October 16, 2013 Wednesday is BRA Day

October 16, 2013 Bra Day shines light on benefits of breast reconstruction

October 16, 2013 BRA Day: raising awareness breast reconstruction surgery

October 16, 2013
The Sudbury Star: BRA Day raises awareness

October 16, 2013 Show-and-tell event helps breast cancer survivors

October 16, 2013 Inaugural BRA Day highlights options for breast cancer survivors

October 16, 2013
CBC R1 Halifax (CBHA-FM): Interview with Dr. Morris

October 16, 2013
Canada AM (CTV): Interview with Dr. Mitchell Brown and Theresa Quick

October 16, 2013
The Toronto Sun: Bras off to fight cancer

October 16, 2013 Today is National BRA Day

October 16, 2013
The Calgary Herald: Event highlights options for breast cancer survivors

October 15, 2013 Our Housecall focuses on BRA Day

October 15, 2013 Campaign promotes breast reconstruction awareness

October 15, 2013 This BRA offers full support on October 16

October 15, 2013 BRA Day Fairmont Royal York Hotel

October 15, 2013 This BRA offers full support on October 16

October 15, 2013 Local news briefs

October 15, 2013 Breast Reconstruction Awareness Day

October 15, 2013 This BRA offers full support on October 16

October 15, 2013 Breast Reconstruction Awareness Day

October 15, 2013 BRA Day Scarborough

October 15, 2013 BRA Day Toronto

October 15, 2013
CTV Morning Live (CTV Two)(CJOH)

October 15, 2013 Breast Reconstruction Awareness Day

October 15, 2013
Ottawa Citizen: Breast Reconstruction Awareness Day

October 15, 2013
CTV News at 5 (ASN)

October 15, 2013
CTV News at 6 pm (CJOH): Interview with Kelly Hennessey

October 14, 2013
CH Morning Live (CHCA): Interview with Natalie Witkin

October 14, 2013
CityLine (CITYTV)

October 14, 2013

October 12, 2013
The Chronicle Herald

October 11, 2013 Few cancer patients opting for reconstructive surgery

October 10, 2013 Breast reconstruction talk coming up

October 8, 2013 October 16th is BRA Day

October 8, 2013 BRA Day: your ultimate resource about breast reconstruction

October 7, 2013

October 7, 2013
Rogers Daytime (Toronto) (Rogers)

October 3, 2013
Kapuskasing Northern Times

October 1, 2013
Calgary Herald Neighbours

October 1, 2013

October 1, 2013

September 29, 2013
Elevate Magazine: Everything breast cancer patients need to know about breast reconstruction

August 2013
Flare Magazine: After Cancer? Breast reconstruction should offer a happy
ending, but the reality is messy

July 30, 2013
Samaritan Mag: Young Woman Other Than Angelina Jolie Brings Attention To Breast Cancer Gene

April 5, 2013
The Globe and Mail: New cancer centre signals fresh approach to treatment

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October 28, 2012
Health News Digest: American Society of Plastic Surgeons Pulls Out All the Stops to Support Breast Cancer Awareness

October 25, 2012
This South Wales: Plastic surgery unit’s success

October 23, 2012
Abertawe Bro Morgannwg University Health Board: Breast reconstruction no longer taboo

October 17, 2012
CBC Nova Scotia: What women should know about breast reconstruction
Plastic surgeon Dr. Steven Morris says women should know what they’re facing before they have a mastectomy.

October 17, 2012
WUSA: BRA Day Is Today: Here Are Some Breast Reconstruction Options

October 17, 2012
Metro Toronto: Second BRA Day hopes to lift breast cancer survivors into comfort zone

October 16, 2012
CTV British Columbia: Your Health aired a segment on BRA Day.

October 16, 2012
Scarborough Mirror: article on Breast Reconstruction Awareness (BRA) Day. The article notes a BRA Day Speakers Series will be held at The Scarborough Hospital on Wednesday, October 17th. The article notes plastic surgeons at the hospital will answer questions on reconstruction surgeries including a micro reconstruction technique TSH considers the “gold standard of care.” The article quotes Dr. Sarah Wong, plastic and reconstruction surgeon, who notes, “We are the only community hospital in Ontario to offer this type of reconstruction to women.” The article also appeared on and TSH.TO.

October 16, 2012
Vancouver Sun: Mastectomy patients have options on surgery day
The article notes a high risk of recurring cancer left Gillian Boothroyd with some dire choices – she could have had radiation therapy after lumps were removed from both her breasts, or she could take the “radical” step of having both breasts removed in a preventive double mastectomy. That’s what Boothroyd chose to have followed by breast reconstruction surgery the same day, emerging with “nice and perky breasts.” The article notes plastic surgeons want to get the message out that combining a mastectomy and breast reconstruction in one operation for women who are otherwise healthy. The article also notes Dr. Peter Lennox, the head of the University of B.C.’s breast reconstruction program and Boothroyd’s surgeon, explained that more than 90 per cent of all Canadian women who have mastectomies don’t have any reconstructive surgery. The article notes a BRA Day information session will take place Wednesday featuring Dr. Lennox and two other Vancouver plastic surgeons, Dr. Sheina Macadam and Dr. Nancy Van Laeken.

October 16, 2012
London Community News: Event planned in London to mark National Breast Reconstruction Awareness Day on Wednesday

October 15, 2012
CBC Radio One (New Brunswick): Interview with Dr. Don Lalonde, plastic surgeon.

October 15, 2012
CTV Atlantic / CTV Saint John / CBC Newfoundland: The segment notes BRA day brings doctors, patients and survivors together across the country.

October 15, 2012
Toronto Star: Breast cancer survivors bare it all
Print and online: Toronto Star mentioned breast reconstruction in an article that discussed Breast Reconstruction Awareness (BRA) Day. The article notes after medical experts speak at a Toronto symposium marking BRA Day, in a room off to the side, Willow’s Show and Tell Lounge will offer something unique. The article notes 20 women will unzip their tops and bare the results of mastectomies and breast reconstruction surgery to those considering the procedure. According to the article, they will show their incisions, talk about how their new breasts feel, and share their emotional journeys through the surgical ward. The article mentions Toronto plastic and reconstruction surgeon Dr. Mitchell Brown of Women’s College Hospital, who organized the first BRA Day last year-end, which sparked events across Canada and in 25 countries.

October 13, 2012
CTV (Vancouver) mentioned breast reconstruction in a segment that discussed External Breast Forms. The segment notes approximately 50-60% of women of all ages are choosing a non-surgical, non-invasive option over breast reconstruction, and External Breast Forms “look and feel so natural they’ve become a popular option for women.” The segment also appeared on CTV (Regina), CTV (Saskatoon), CTV (Edmonton), CTV (Toronto), CTV (Calgary), CTV (Winnipeg), CTV (Southwestern Ontario), CTV (Sudbury), CTV (Montreal), CTV (Ottawa) and CTV (Halifax).

October 12, 2012
Rogers Daytime Toronto mentioned breast reconstruction in a segment that discussed Breast Reconstruction Awareness (BRA) Day. In the segment, BRA Day spokesperson Theresa Quick and Natalie Witkin, director at the Willow Breast Cancer Support Centre, were interviewed about BRA Day taking place on October 17th.

October 10, 2012
Toronto Sun and This BRA Offes Full Support

September 21, 2012
National Post: Canada spearheading worldwide education by Joe Rosengarten

September 13, 2012
She Magazine Canada: Closing the Loop

September 4, 2012 Campaign to raise awareness for breast reconstruction surgery for breast cancer patients

August 20, 2012
Jewel and ASPS breast reconstruction campaign featured on E! News

July/August, 2012
BRA Day USA ad

July/August, 2012
Plastic Surgery News:“An Evening with Jewel” Announcement

July/August, 2012
People Magazine links with Society [ASPS] to announce BRA Day USA

July, 2012
Plastic Surgery News Extra:
10 questions with Jewel: Jewel teams with ASPS for opportunity to educate, empower women in need of breast reconstruction

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December 23, 2011
“ASAPS Member launches National BRA Day in Canada”, American Aesthetic Surgery News

November 16, 2011
“Living with Cancer: breast reconstruction helps reshape lives”,

October 22, 2011
CTV News segment on Breast Reconstruction Awareness, featuring Dr. Martin Jugenburg View the clip

October 21, 2011
Dr. Lessard appeared on CJAD, English radio station, with host Suzanne Desautels.

October 20, 2011
Dr. Amanda Fortin was interviewed for Cision RADIO/TV – OTTAWA.

October 20, 2011
“Breast Cancer Survivors Feel “Selfish” About Reconstructive Surgery”, featuring Dr. Melinda Musgrave, Forbes

October 20, 2011
Interview with Dr. Zhong aired on CHCH 6pm News and News at 11. View the clip

October 19, 2011
Dr. Zhong appeared on The Dave Rutherford Show QR77, 770AM Radio.

October 19, 2011
Global News on Breast Reconstruction, featuring Dr. Laura Snell and Dr. Martin Jugenburg View Part 1, View Part 2

October 19, 2011
“Breast reconstruction becoming a local option for cancer patients”, The Sudbury Star

October 18, 2011
“BRA Day offers uplifting message of healing”, Metro Canada

October 17, 2011
“Closing the loop on breast cancer”, Women’s College Hospital

October 17, 2011
Sun TV interview with the BRA Day spokesperson was aired nationally on their prime morning show. View the clip

October 17, 2011
Dr. Mitchell Brown, BRA Day Chair, was interviewed by 88.9 All News Radio in St. John, New Brunswick.

October 3, 2011
“Mother of two shares her personal battle against breast cancer” by Jodi Brown, Metro Canada

September 30, 2011
“Dr. Martin Jugenburg of Toronto Cosmetic Surgery Institute Says Most Canadians Unaware Provincial Health Care Covers Breast Reconstruction After Mastectomy” by Dr. Jugenburg, Marketwire

September 19, 2011
“Combining mastectomy with reconstruction reduces time, stress” by Judy Gerstel, The Toronto Star

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